Meet Knours. A Beauty Brand Doing Something Unique
Your skincare needs can change with the seasons—you know a ton of oils and serums in the winter to combat dry skin and more clay-based products to zap oil and dirt in the summer. But have you ever thought about how your complexion’s needs change on a monthly basis? We recently discovered Knours., a brand that is changing the conversation when it comes to the hurdles of keeping a clear complexion despite hormonal influxes . We asked Jeana Chung, the VP of Marketing, how the products work and their exclusive app that helps monitor how your complexion changes based on that time of the month—here’s to hoping we can stop those pesky hormonal pimples in their tracks.
How did the concept for the brand come to be?
We realized there is a gap in the marketplace where we noticed there was no brand out there talking about hormones and the very real affects they have on your skin. We formulate totally clean with no known hormone disruptors so that you can have the best and most effective skincare that is deferential to your endocrine system. We also wanted to create a safe place and community where women could talk about themselves in an authentic way and that encompasses hormones, skincare and wellness.
How does the complexion change throughout the month?
Menstrual acne, a flare-up of blemishes every month that coincides with menstruation, is fairly common. According to a study published in the Archives of Dermatology, 63% of acne-prone women experience these premenstrual flares. They usually strike about seven to 10 days before the onset of a woman’s period and then subside as soon as bleeding begins.
What ingredients does the brand harness to prevent breakouts?
Knours. utilizes ingredients such as tea tree extract, Houttuynia cordata, borage and mugwort. Cleansing is the most basic part of skin care—our D-5 Calming Facial Soap is a mild formula that removes wastes, fine dust, and built-up dead skin cells without irritation. The big three skin soothing ingredients infused into the products, like the pH 5.6 Body+V Zone Soap includes houttuynia cordata extract, tea tree extract and gotu kola extract, which provide anti-acne effects, while the vinegar extract that’s been fermented for five years helps with mild cleansing by removing impurities without irritation.
What is the most popular product from the brand?
Tell us how the app, U-Kno works.
The app helps you take charge of your skin and monthly cycle by helping you look at what day it is and where it falls in your cycle and helping you tailor your routine based on your skin concerns coupled with learnings of how your skin is personally affected by your hormones. The more you interact and use the app - the smarter it gets on with helping you determine your best skin care regimen.
How would you describe Knours in a few words?
Innovative, effective, EWG Verified, beautifully packaged, community and wellness.
To find out more visit knours.net
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Photography by ROSE & IVY | Products c/o